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Traffic is like oxygen to your web site. It is what keeps your site alive and profitable. Without traffic, your web site is ‘dead’ and you cannot make any money, period. For that reason one of the top questions I always get asked is “How Do I Get Traffic To My Website?” It really doesn’t have to be a mystery to figure out how to get traffic to your site. Also, it’s best to stick with a select handful of ways that are proven effective.

Are there other ways? Absolutely, but it’s still best to use only the methods that are proven to work well and only take a small amount of both time and money to implement.

Here are eight excellent traffic-generating methods:

1. Search Engine Listings

The best of traffic there is. Free! Concentrate on making Google-friendly pages. Other search engines are important also, but Google should be at the top of the list for anyone.

2. Affiliate Program

Happily pay many affiliates every month. They work hard for you, and you should have no problem sharing the profits. Building a strong affiliate program is a critical element to really increase your profits.

3. Opt-in Mailing Lists

By capturing as many email addresses as possible with your newsletters, it can generate some very nice, targeted traffic.

4. Pay-per-click Search Engines

Paying for targeted traffic is worth it because you know exactly how much per click is profitable for you. Here are some great choices: Google AdWords, Overture, Kanoodle, Findwhat, and 7search.

5. Forum postings

It’s a good idea to frequent several forums and to make sure that you include a “resource box” or “signature text” with a link back to your sites. Don’t post anything unless it is meant to provide someone with helpful information.

6. Write Ezine Articles

Ezine editors gladly publish quality articles, and in return you get targeted traffic to your site. Its a win/win situation.

7. Ezine Ads

The key to paying for ezine ads is tracking your results. If you find out the ads are worth your money, then you keep it up.

8. Trading Links

If done with the right site, you can get some traffic to your site. You may not necessarily get a flood of it, but every bit counts.

Many site owners spread themselves thin by traffic every new traffic tactic that comes available. By using as many of these basic techniques as possible, your site can thrive with the traffic that is coming to it.

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Let us talk about a simple fact, which is, social media presence is really significant for your business these days. This significance is growing at a great speed with each passing day. No matter you are the owner of a local shop in your area or running a company or business at a national level, you need to understand its significance for a while. It is crucial because it is an essential piece of the marketing strategy of your business.

What are the potential benefits of using social media platforms for your business? It helps the business owners to connect with potential customers all over the globe. It let them boost up their brand awareness without much efforts & time investment. All of this will consequently increase sales & ROI for your business.

For all those people, who still don’t have social media business profiles, this guide is worth-reading. Here are the top reasons for which you must invest in this wise business move.

# Build brand awareness
The people will only come to you if they know your business otherwise not. This is the reason it is vital to make the people know about you. Social media increases your visibility within short time amongst your targeted customers & you can reach a wider audience this way. The most amazing thing about all social media platforms is that it let you create profiles free of any cost. You have to invest time in making an effective strategy for social media.

#Communicate authority
In this digital era, the people before making a final decision about the brand they support, browse your company’s website profile. The choice is yours whether you proffer them the rich information source via these two things or they end up finding an empty storefront. If you are looking for the best ways to build up authority as a company, you must be careful in this scenario. All you need is a robust social media profile with updated content about you. In this way, you will be able to make your very first impression in a positive manner. As a company, people recognize you reliable, knowledgeable & most importantly approachable. Your potential customers will also have confidence in you this way.

#Offer support
Gone are the days when there were communication barriers amongst customers & the companies. In fact, social media platforms have broken down all of them. Now the customers don’t need to call the company to ask any sort of query or seek help. Instead, they turn to social media platforms like Twitter, Facebook etc to get their problems resolved or find any sort of information.

For offering great customer support as a company, make sure to develop your repute as a caring & responsive brand for your customers.

#Grow affordably
Small companies or start-ups can’t usually bear the huge costs of business marketing campaigns. Social media marketing tactics are a suitable alternative to this. No matter what your business is about & what is its size, you always have the opportunity to grow your business & achieve its goals reasonably. Instagram & Facebook ads are of key importance in this regard. When it comes to ad campaigns, the major thing you need to know is your targeted audience & aims to achieve.

There are so many other things that make social media platforms an important part of business marketing. Don’t ever get stressful managing it as it is not something complicated. Let us start with the first step i.e. creating your business profile without wasting any time.

Remember when social media was mainly looked at as an online bridge between people to connect? Simpler times indeed. Now it has evolved into a platform for running businesses and making good money.

Followers don’t mean money.

Having 10,000 followers or a million followers does not mean that you will surely make money. You have to make money along the way. In order to do so you have to have a product to sell. If not, the audience will link to someone else who is actually selling something. Hence, it is very important that along with a good follower count you make good use of it by selling something – whether it is a product, service, advice, free business mentoring programs or anything else.

Be clear on your niche
Before you plan your business, it is very crucial that you know what you want to deal in. It will help you prepare and follow your goals.

Operate your account like a business. Find out why people are coming to your account. This information will assist you in planning your business strategies as per your audience’s mindset.

Make regular posts
To keep the audience engaged, keep making regular posts. Use a hook at the top of the post to grab their attention. Follow it with the story and then an exciting offer. You have to monetize your posts efficiently and effectively.

Who are you?
Whatever identity you want to tailor online – your bio will do half the job for you. Most important is the name. Keep it such that if people search for the product you’re selling, they get your name in results. This identity will specify the goals to achieve at work with a newfound clarity.

Another pro tip is that bio names can be rebranded as your title – author, doctor, guru etc.

Link in bio is a primary traffic source
Always have a link to your website, product, service or value offer in bio. This low entry technique which can help you get people’s email ids and phone numbers. Their personal contact details makes it easier to connect with them and sell better. Add offers, free vouchers, appointment booking links etc. to your bio regularly. A no brainer offer tells if people are serious or not about your product through their response.

The more you tell the more you sell
The more people see your products and services, the more they get to know about you. This way they will be willing to buy from you. Business mentors suggest to not hold back from giving exact information so that audience realizes your efficiency.

All you need to do is be real and authentic so that people can connect with you. Adding an attractive offer value every time works like magic.

Use Emojis

Use a lot of emojis because people want to be captivated by what you’re saying. Make your content as attractive as possible.

Introduction to your value ladder
Let people enter your account by getting involved in a tiny offer. As soon as they get used to it, add value to access other parts. This way you keep adding offers and values to different purchasing phases and more people are added during the process. This is called your value ladder. If you make levels of certain offers, people who are actually interested in your brand will pay for it.